Effect of Online Cosmetics Information on Brand Trust and Continuous Purchasing Intentions Online
نویسندگان
چکیده
Purpose: This study aims to analyze the impact of online cosmetics information, brand trust, and continuous purchasing behavior through in-depth research between brands, including purchase intentions changes in perception shopping for brands.Methods: A total 1,300 surveys were distributed last six months, excluding unfaithful respondents missing values, statistical processing was conducted using IBM Statistical Package Social Science (SPSS) 22.0 Amos 21.0.Results: analyzed relationship eight variables reliability, positive emotion, negative credibility, intent, attitude, information credibility. The results indicated that higher intention, attitude. Findings also suggested lower intention purchase, most influential factor emotion reliability. reliability analysis demonstrated increased attitude; had greatest on reliability.Conclusion: When providing marketers need strategize regarding advertising considering mobile environment user characteristics, actively proposing managing contents can effectively deliver main ingredients effects non-advertising products continuously provide objective reliable information.
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ژورنال
عنوان ژورنال: Asian Journal of Beauty and Cosmetology
سال: 2021
ISSN: ['2466-2046', '2466-2054']
DOI: https://doi.org/10.20402/ajbc.2021.0188